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Introduction to Big Qualitative Data Methods

Dr. Sam Martin

A 2-hour live seminar taught by:
Dr. Sam Martin

Register.

  • Course Date: 17 October 2025.

  • Schedule: 10:00 - 12:00 GMT. (Convert to your local time)
    All sessions are held live via Teams. All times are GMT (London time).

  • An introduction to the analysis of using big qualitative data methods to analyse social media data for public health research including: analysis of TikTok, Twitter (hashtags and emojis) and YouTube data (transcripts and comments).

    It also discusses considerations of ethics, data anonymisation, and how tag social media data for more in-depth iterative qualitative analysis of sample data.

    Examples of topics/datasets are social media discussions regarding vaccine hesitancy, Long Covid, and patient safety.

  • Researchers and professionals new to Big Qualitative Data research methods.

  • Cost: £85

Training: Quotes detail

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PhD student, Switzerland (University of Basel) 

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PhD Student in Mental Health, University College London (UK)

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Assistant Professor at Rowan University in Glassboro, New Jersey (USA)